He Said:
Can it be a good thing when your mayor is drinking at 10:00am?
It was champagne in Mitch Landrieu’s hand yesterday morning, and it was a very good thing indeed. Mitch, a covey of local and state legislators, and what looked like every chef in town were on hand to celebrate the grand opening of Rouses gorgeous new downtown store in the old Sewell Cadillac building at Baronne and Girod.
Overwhelmingly, this is the most significant food news of the year in New Orleans. More importantly, this is the most significant economic development downtown since the 1975 opening of the Superdome.
The decision to locate New Orleans’ signature architecture in the heart of the city was financial dynamite, igniting an explosive transformation of the moribund skid row that was the Poydras corridor. And now there’s more to come.
Downtown matters. Make no mistake: The French Quarter is and should be our post-card to the world, the front cover of our brochure, but downtown is the muscle, the beating heart that will determine our economic growth in the coming decades. And that is why this store matters so much.
The best urban centers are vibrant places to work and to live. We just returned from perhaps the textbook example,Vancouver, a place with a cosmopolitan energy that crackled in the air. And New Orleans could be headed in that direction. Anybody paying attention knows that downtown New Orleans is in the midst of big change. It’s no secret that we live in an increasingly knowledge-based economy, and the ability to draw some of the best and brightest from around the country and the world is perhaps the biggest and most surprising post-Katrina narrative here.
But without food, there was going to be a ceiling to that growth. How ironic that one of the culinary capitals of the world has been without a downtown grocery store since 1965. And how refreshing that it’s changed in such spectacular fashion. The anchor of a comprehensive local market is the critical piece that makes downtown ideally suited for work and play and life. Smart, successful people have choices, and quality of downtown living is now another reason for them to choose NOLA.
And we all know what happens next, right? With Rouses stake in the ground, watch over the coming years as the concrete savannah of parking lots surrounding the market diminishes, replaced by all the ancillary businesses that give depth and richness to an urban landscape. Watch the real estate values climb. Watch the population of economic difference makers reach a self-sustaining tipping point.
Kudos to everyone at Rouses for making it happen. This store will be their flagship, and they’ll garner more than a little positive attention, all of it well-deserved. Yesterday there was a ceiling on growth. Today, the sky’s the limit.