He Said:
Fair warning: this rant has been steaming downhill in my brain for some time now, so please look for reasonable discourse elsewhere.
Waiting to eat is like kissing your sister while simultaneously enduring a prison-shower. Well, actually I think I saw a movie about that once. I digress.
Waiting to eat is not good.
If you need proof that the antichrist is loosed upon the world and all manner of biblical ass-thumping approacheth, look no further than this from the Fuqua School of Business at Duke University:
Part of the Outback experience is the wait. Management believes that a wait makes the restaurant more desirable because it signifies popularity and quality. This is exemplified by Corporate’s quoted standard waiting time of 2 ½ hours.
WTF? So…Outback, in addition to being cursed by God with the mark of Cain by the simple virtue of being a chain restaurant further waves a red flag in front of Karma by deliberately engineering 2.5 hour waits.
For bloomin’ freaking onions.
Do you really need any further evidence to justify rounding up the other villagers with torches and pitchforks?
Part of the Outback experience is the wait.
I felt the need to write that again. Savor it for a moment, if you will, but be careful not to let any of that hubris get on you, ’cause it can be messy.
Ok, I can’t resist: for the Outback impaired, please allow me to translate:
Part of the pre-packaged, mediocre, lowest-common-denominator experience is us having the nerve to actually force you to wait for more than two hours in the parking lot for the right to fork over your dollars in exchange for a parody of Australian culture so ridiculous it makes Crocodile Dundee look like La Traviata.
If you ever set foot in an Outback again in your life, I award you no points, and may God have mercy on your soul.
So, we’re agreed that lines suck, right? Good. I’m glad that’s out of the way. Let me just throw a little gasoline on the fire by pointing fingers and naming names: here are the NOLA places with inexplicable lines:
Note: in most cases, I don’t blame the place; I blame the diners. It’s not the fault of the restaurant if you line up around the block in a queue so long that degenerate gangs of lemmings point and make fun of you. But, there is a special circle of Hell reserved for restaurants who deliberately and grossly overbook (I’m not sure which one, but I think it’s between the check-splitters and the scheduling-a-wedding-during-Jazzfest people).
Coop’s: A textbook internet casualty. Coops always had pretty good bar food, but somehow the foodie tourist sites blessed it with culinary holy-water. The result: slightly better than average bar food that has attained mythic status and generated stupefying lines. To clarify, I have no beef with Coop’s: I’d take the money too if people were lining up to give it to me, but nothing I ever had here changed my life, and with these lines it should.
Port of Call: Coop’s is the French Laundry compared to this, one of the most overrated establishments in NOLA. This was one of the first places to reopen post-Katrina, and it was at that time that Port of Call went from merely busy to insanely crowded. Let’s get real: POC smells bad; really, really bad. The best thing that could happen here is a one-day shutdown accompanied by a serious power-washing and disinfectant. You think I’m kidding? Lay off the kool-aid, walk in, and you tell me if I’m wrong. Port of Call is the definition of resting on one’s laurels.
Mother’s: Laughing all the way to the bank, somehow this temple of unremarkableness induces otherwise intelligent people to stand in line outside and wait for I’m not sure what. Much like Port of Call above, don’t blame them. Keep riding the horse until it throws you off, right? But who are the people who are going? What are they thinking? I am frightened by this lack of discretion.
Irene’s Cuisine: Perhaps the worst offender. I’ll pay 125.00 for dinner and actually make a reservation only to have you toss me into a converted garage with no A/C to wait for more than an hour ’cause that’s how we roll at Irene’s? Seriously?
I love Stella!, but I’d politely (ok, maybe not so politely) decline if Scott Boswell ever suggested a similar experience at his place. And let’s be clear: Irene’s is not bad, but comparing their food to Stella! is like comparing John Fourcade to Drew Brees. So, I am waiting for what, exactly?
Irene’s has cracked the code, somehow able to get away with what would not be tolerated in any other French Quarter restaurant, so I suppose there’s some twisted brilliance at work there, but it’s a bad sign when you have to be sure to pre-eat before going out to dinner.
Jacques-Imo’s: Legendary wait times, particularly during Jazzfest. No reservations for parties of less than six. Why is it that managing two- and four-tops, SOP for other restaurants everywhere, appears to be a challenge on par with cold fusion for these guys? I like Jacques Imo’s pretty good, and they do have the huge advantage of a built-in waiting room in the form of the Maple Leaf next door, which is something of a saving grace. But a little more effort on the reservation side would be a huge improvement.
What do you think? Am I crazy? Is the wait part of the ‘experience?’

We refuse to wait. We might tolerate a 30 minute wait if there is a bar that isn’t packed to the gills. There is too much good food in this city to bother waiting for an extended period of time for anything.
We don’t even bother with Jacques-Imo’s anymore and tend to steer tourists away from it. Why bother with an impossible wait and ok food? Drive around the corner and hit up Dante’s or Boucherie. Both take reservations and feature excellent food.
Agree on all counts. Man, I think my Catholic school education is coming out. After I reread my post I couldn’t believe all the biblical references, and none of that New Testament peace and love stuff, either.
Preach it, brother! Stupidly long waits at mediocre restaurants–a pointless waste of time.
Growing up in the land of chains (aka the Northeast) it has long been my opinion that people are lemmings and wait long periods for mediocre food (See regular 2-3 hr waits at Cheesecake Factory, Inner Harbor, Baltimore). Unfortunately in many areas of the country better food options (read NON-chain) is just not available in the strip malls and shopping centers of the ‘Burbs’. We have waited, we have eaten, we have learned. Never again will I wait for food. It is ALWAYS not worth the wait.
Here in NOLA there is no excuse. With all of the options available it is best to let the tourists wait for food. I have only been to one of the restaurants you listed (cough.. Jaques-Imos) but we got there early and did not have a wait. There is absolutely no way I would EVER wait for that food. It was OK but not worth a wait given other options nearby.
Excellent points, and I couldn’t agree more with your assessment of our local offenders, Mother’s especially.
I must add, though, to your Outback storyline—the “experience of waiting” is also enhanced by the fact that there is minimal seating inside to wait. The restaurants were designed this way so that you always see a ton of people waiting outside, furthering the idea that dining at Outback must really be worth it. Learned about this concept in a marketing class in college.
Yeah, I’d seen that as well. Purposefully making you wait in the parking lot makes my head want to explode.
I would add Slim Goodies to the list – I have no problem with their food, but no way it’s worth an hour wait on a Sunday morning.
Counterpoint – La Boca. I accidentally reserved for the wrong day for my own birthday dinner, which we realized when we showed up for the 7:30 reservation and my name wasn’t on the list. (This was a Saturday during an art event on Julia St., so probably the worst time to make this error.) Mr. Rodriguez, the fantastic maître d’, said he’d do his best but the next opening wasn’t until 9. We were seated by 7:40 like it was no big deal. I’m not sure where I’m going with this except that I freaking love La Boca, and places of true quality can make spectacular things happen with grace – no need for fake wait time sleight of hand.
All the more reason to boycott Outback. Are they serious? Has anyone actually waited any significant time to eat at Outback? Really? Wouldn’t they all peer into the dining area and see that there were actually plenty of tables available? Incredible. Obviously, their policy runs counter to the idea of what dining should be all about. Long wait times do nothing to enhance a dining experience and are one of the biggest factors in ruining what would otherwise be a decent experience. Who are these people?
Regarding long lines and crowds in general, I can’t help but think of Yogi Berra’s line: “Nobody goes there anymore. It’s too crowded.” Words to live by.
Sadly, it appears millions of others do not see the blinding obviousness of the Outback charade; we continue to tilt at windmills.
Anybody wait in line for an Apple product lately? Unfortunately, the concept of making people wait to get one’s product has proven too successful. I may not eat there, but I might buy Outback’s stock. (On a side note, one night after attending an LSU football game, Outback in BR was the only place I could get in without a wait…somehow they got that one right.)